Primark's shops

Primark shops are conceived as a huge open space in light colors, most of times with at least two floors, where to walk all over the clothes and accessories. With not too many decoration but stressing the interest in Primark’s products.

All corridors are big and you can find cloths all over the walls and shoes, bags and shoes in separate units in the middle.

The queuing system is very well organized what allows a high flow of customers passing through the cashiers.

http://www.youtube.com/watch?v=u9VdNWneHVY

Segmentation 2

Urban shopper:

 

Gender: Female

Age: 18-35

Young, confident in their style, like to use clothes as a way to express themselves. They shop majorly for themselves, and have a broad range of favorite shops

Spending Habits: A little bit above average, not to the levels of brand lovers.

Back to basics

 

Gender: male

Age: 20-35

Men who want  a wardrobe of basics, sporty and casual. They do not consider clothes as a way to express themselves, they simply want to fit in. 

Spending Habits: Below average, They’ll buy new clothes each year but they will not be expensive. 

Natural Spillover: Everitying is fine: Men who do not care about clothes or fashion and just buy functionalty

Functionality Seeker

  

Gender: male

Age: 20-26

They: care about style, , but they do not see themselves as fashion victims and value functionality on their clothes

Spending Habits: Average spending, separated in a high variety of clothes