Why Primark

Industry	Retail
Headquarters	Dublin, Ireland
Number of locations	232
Key people	Arthur Ryan, Chairman Paul Marchant, Chief Executive John Lyttle, Chief Operating Officer Ben Mansfield, Sales Director Breege O'Donoghue, HR, PR & Advertising Director Aidan Shields, Chief Financial Officer
Products	Womenswear, menswear, childrenswear, footwear, accessories, lingerie and homeware
Revenue	£2,730m (Financial Year 2009/2010)
Employees	36,000

Introduction

Market entry of Primark

Primark is known for selling clothes at the budget end of the market. The company's success is based on sourcing supply cheaply, making clothes with simple designs and fabrics, only making them in the most popular sizes and buying stock in huge bulks and varieties